SEO For Estate Agents Tip: Video Marketing For Real Estate Agents: How To Optimize A YouTube Video And Get It To Rank In Google
Video Marketing For Real Estate Agents: How To Optimize A YouTube Video And Get It To Rank In Google
Click here to see our Ultimate Guide To Real Estate Marketing On YouTube
Video is the most powerful medium for your business. People only do business with they know, like, trust, and remember. Video is, by far, the easiest way to stand out online, build authority in your real estate niche, and create an experience that people will never forget.
This article will show you the benefits of using YouTube to showcase your real estate niche and how to use it most effectively to grow your real estate business.
In this video I cover the following:
YouTube tips for real estate agents
video marketing tips for real estate agents
how to generate leads for real estate agents
how to generate listings leads
lead generation for real estate agents
video marketing for realtors
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realtor video marketing
The Benefits Of Video Marketing For Real Estate
Benefit #1: Search Engine Optimization
YouTube is owned by Google and it’s the second most popular search engine on the planet. In real estate, we all know how hard it is to get ranked on the first page of Google because syndication sites like Zillow, Trulia, Realtor.com, Redfin, and even your own brokerage tend to take up the entire first page.
However, Google will often sprinkle one or two videos into the first page when it thinks that the videos are highly relevant to a person’s search – And these videos come straight from YouTube. So the biggest benefit of creating YouTube videos is definitely SEO. In the past, I’ve gotten all of my clients’ listing videos to show up on the first page of the Google search results page – High above the syndication sites!
Benefit #2: Create Connections
People only do business with people that they know, like, trust, and remember. Video allows you to do all of these at once with ease. When people see you on camera, they get to see all of the little nuances of your personality. From there, you can build an intimate connection with that person. Down the road, when they are ready to buy or sell real estate, you are the one that they are going to remember.
Benefit #3: Build Authority
YouTube is a very powerful way to show that you are the expert in your niche. Creating a solid library of videos is key to showcasing your knowledge, professionalism, and expertise to the masses. After people have watched a few of your videos and have truly seen how much knowledge you have about your particular niche, there will be no doubt in regards to the breadth of your knowledge. A good real estate agent and tell people how much they know, but a great real estate agent can also demonstrate it. Scale your time and demonstrate your knowledge with video.
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