SEO For Estate Agents Tip: The Differences between Real Estate SEO & SEM
SEM = Search Engine Marketing. SEO = Search Engine Optimization.
One of them focuses on paying for ad space on search engines, like Google or Bing. The other is about optimizing your website to increase visibility, naturally, on search engines. By knowing the differences between real estate SEO and SEM, you can better program your lead gen efforts.
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