SEO And Website Design Tip: Pricing Digital Marketing Services for Your Agency in 2019 [COMPLETE GUIDE]
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Pro Tip from CE:
Your first meeting with a client should never focus on price. Stay focused on providing value to the business owner, finding out what their needs are and how you can help them.
1. Social Media Management
Some degree of social media management should be included in every package you offer as it is one of the most effective ways to increase engagement and sales, on top of being one of the cheapest.
Social Media Ads
– If you’re client is wanting to run ads, the industry standard for ad management budgets is typically anywhere from 20% to 30% of the ad spend.
Email marketing is an easy, cheap, and effective service to offer. There are many automation services you can use to make the task easy and affective.
– Basic SEO should start at no less than $500 a month.
PPC (Search Engine Ads)
– PPC campaigns are expensive – if a client is unable to spend less than $1000 it is not recommended to suggest as a service to a potential client.
– Web development is one of the trickiest services to price for and will depend heavily on the industry the client is in and what will be necessary on their website.
Building Landing Pages/Lead Magnets
– Building landing pages and lead magnets should be taken into consideration when you are giving your clients a quote for a website build.
– The cost of creating content will depend on the type of content as well as the frequency of creation.
– Video content requires more experience and skill, more expensive equipment than written content, and that should be taken into consideration when coming up with content creation costs.
Video Document/Blog Article
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TOOLS & VIDEO EQUIPMENT
Logitech HD Pro C920:
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Canon PowerShot ELPH 110:
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