SEO And Website Design Tip: Latent Semantic Indexing (LSI) & Google RankBrain: The Complete 2019 Guide
If you’re looking for a tutorial on what latent semantic indexing is and how to figure out your LSI keywords, this is the video for you. Get this exact walkthrough and ALL the resources and tools mentioned in the video for free. Click here:
Latent semantic indexing (LSI) should now be a super important part of your content marketing and SEO strategy.
If you have any URLs out on your website that you want to rank higher in search engines, and they’re not quite there, you absolutely should be applying latent semantic analysis principles to these pages.
We’re going to talk about exactly what latent semantic indexing is, how LSI works, the fastest way to implement it on your own site, and how to get that going right away.
Latent semantic indexing (LSI) is really just a fancy way to say “additional relevant keywords”.
The term is relatively new to the SEO world, but not as new in the academic world. In fact, Latent Semantic Indexing and Latent Semantic Analysis have been around since the late 1980s, dealing with natural language processing and distributional semantics.
Basically, what they did back then was creating a matrix out of a large text and using a mathematical technique (singular value decomposition) to analyze the relationships between two documents and the terms they contain.
In 1988, Susan Dumais, George Furnas, Thomas Landauer, Karen Lochbaum, Richard Harshman, Lynn Streeter, and Scott Deerwester patented an information retrieval technique using this method.
The same basic principles apply in SEO Latent Semantic Indexing as well. Search engines use an information retrieval technique to analyze the terms in documents, and this helps them populate SERPs with the best options for users.
Google has a very difficult job in trying to rank documents. When a user does a search on a search engine, Google has to find the 10 most relevant documents to show on this first page of results for the given search terms, and LSI is really just a way to help them do that.
Google has taken this one step further with their RankBrain algorithm update.
LSI is a super-important part of copywriting these days, specifically copywriting that’s beneficial for search engines.
The basic idea here is that there’s a number of keywords that do not necessarily fall into the synonymy category but are incredibly contextually relevant to your primary keyword.
Sound interesting? Then watch today’s video!
Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here:
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