SEO And Web Design Tips: Google AdWords Tutorial – Step-By-Step Google AdWords Tutorial For Beginners

SEO And Website Design Tip: Google AdWords Tutorial – Step-By-Step Google AdWords Tutorial For Beginners

Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales.

We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google’s network, we can help you get started with our educational videos.

What is Google AdWords?

Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars.

In addition, we answer what Google AdWords is in our video here:

Helpful URLs:

We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more.

Google Display Advertising

Are you looking for a Google Display Advertising Tutorial rather than our version for the search network? We have a video showing how to set-up display ads and the different targeting options available, including placement targeting, audiences, remarketing, keyword targeting, and more. You can find our Google AdWords Display Tutorial here:

Google AdWords Keyword Match Types Tutorial:

Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets.

Google AdWords Editor Tutorial:

Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes.

Google Analytics Tutorial for Beginners:

Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions.

Google AdWords Express Tutorial:

Our Google AdWords Express Tutorial

Google AdWords Keyword Bidding Strategy:

Google AdWords Audience Manager Tutorial:

Google AdWords Linked Accounts – Link AdWords to Google Analytics, Search Console, and YouTube:

Import Google AdWords Campaigns into Bing Ads:

What is Pay-Per-Click Advertising (PPC)?

What is Search Engine Marketing (SEM)?

Video Description:

We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics.

After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI).

When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more.

The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.

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48 thoughts on “SEO And Web Design Tips: Google AdWords Tutorial – Step-By-Step Google AdWords Tutorial For Beginners

  1. You can find our new Google Ads Tutorial for 2019 here:

    VIDEO NOTE 1: Click on Video Settings to slow down the video. I talk fast at certain parts of the tutorial because there's a lot to cover in Google AdWords.
    VIDEO NOTE 2: If you just created your Google AdWords account, you will need to set-up billing and create your first campaign to get to the screen where the video starts. You can pause that first campaign without spending anything.

  2. After I created Ads, I just need to show my manager how these ads look like or how it's going to display in Google search(before publishing). Is there any option to get each every ad URL?

  3. Hey man, I was wondering about your use of multiple landing pages per ad group. I thought that it was best practice or only allowed to have 1 landing page per ad group. I thought that multiple destinations per ad group was grounds for ad disapproval but it's working for you. It makes sense because you keep the ads exactly the same, split testing the landing pages only and not the ad copy. Very cool idea but what are you comments on my concerns?

  4. I can only find a full tutorial about google adwords, Some channel need to break down google adwords tutorials into parts by making videos on say, what is a google adwords dashboard, what is google adwords widgets etc.

  5. how related does the prodcuts on the ad groups have to be? Because let's say my page sells furniture and also home appliances. Is fine to have them in different groups within the campaign?

  6. Hey, great video. . I am just starting out in Google Adwords… We want to set up a debt help and drive people filling out a contact form. Any advice and tips will be much appreciated.

  7. Hi Guys, Great Video.

    quick question, I have set up all my adds, how do I set my ads to go live? I have added a billing account information. Do I need to make a payment first or does g/ads charge my account after 30 days?
    Can't seem to see a button to start/upload/go Live on the ads.

    my ads are Enabled. but no results coming through.


  8. One of the best tutorials for adwords beginners. Before this video, i was procrastinating to learn about adwords and thought it was way too complex for me but after your video, i think i know a lot about adwords. You got a long term subscriber. Thank you so much 🙂

  9. Thank you very much it is the best explanation of PCP adwords campaign. My question is how go put the ad in the sponsored product list. Sometimes its show up on the top sometimes in the right side of the result page?

  10. Man you talk fast, lol. You must be from New York. Thanks for the great video. Looks like a lot has changed since I last used Google adwords.

  11. when I am trying to monitor my ads in analytics conversion is 0 How are your Google Ads campaigns performing?
    Top Campaigns
    Google Ads Revenue
    Adult Faith Fo…on / 692217512,418$780.12$0.00Baptism Prep / 1917698311,012$568.72$0.00Children's Fai…n / 149403231405$268.65$0.00Marriage Prep…/ 1491770771231$90.81$0.00RCIC – Childre…A / 996863273197$87.16$0.00
    Catholic Paris… / 1341727611178$110.18$0.00

  12. Hi there, Really helpful! Quick question. Why did you not stick the ads on the 'display network' as well? Not sure I understand why you wouldn't do this. Still trying to get my head around Adwords! Thanks

  13. now matter how great, helpful and free a video is on youtube there are always a bunch of assholes who will thumbs down anything. 158 to be exact on this vid. SMH

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