Estate Agents Tips: Why I Decided Against EXP Realty | Does Brand Matter For Real Estate Agents

Estate Agents Tip: Why I Decided Against EXP Realty | Does Brand Matter For Real Estate Agents


I am sure you have been approached by an EXP agent. Maybe you have already switched over. In this video, I discuss if brand matters for real estate agents, and why I decided against EXP. EXP Realty is a newer company (nine years old) that is growing very fast over the last 12 months, They are an “agent owned” organization in which the company gives you stocks based on production and revenue share of the agents commission that you recruit.

Ricky was the #1 RE/MAX agent in Alabama 2017. He has sold over $150,000,000 since 2002 as a single agent. He has started coaching agents for free and wrote two books. Below you will find all of his resources for you to start using the same techniques that helped him succeed.

Watch Ricky make 84 LIVE Cold Calls:

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22 thoughts on “Estate Agents Tips: Why I Decided Against EXP Realty | Does Brand Matter For Real Estate Agents

  1. Love to hear that you were with a few Brokerages, Ricky. I started at REMAX 6 years ago and then ventured off and tried a couple of other brokerages and came back "home" this year to REMAX! I have been a TOP PRODUCER since I started (did pay for amazing coaching and YES we all need coaching) and have made so many fun friends for life. I will never claim to know it all and can't wait to start applying your techniques to my day. Love your honesty and coaching tips THANK YOU!!! I do have a question though and don't know where to ask it.

  2. Downline = MLM. If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. The observations I have seen recently from the couple of eXp agents I know and some very prominent coaches that are pushing it makes me think the recruiting is trumping the service of being in real estate. I'm going to pass. Just a gut feeling.

  3. Hi Ricky ~ Just a bit to add on to what I shared earlier (can't find any of the comments below, were they deleted?), I LOVE that you are doing free coaching and derive happiness from that. I can't think of more than a handful of people from RE/Max, Keller Williams, Exit Realty, Sotheby's that are doing that right now. One of the aspects of the eXp culture that I have grown to love is that free coaching is part of the eXp DNA. Every Friday there are live Icon Agent coaching sessions where 3-4 agents – every week – will share their best practices and what is working for them, expecting nothing in return. When I call these agents, they have freely and willingly said that they would help me and be on my youtube channel if it would help ME. I was inviting them to help them, but they were not accepting out of a selfish motivation. The desire to build the company and help other agents – regardless of financial motivation or revenue share tie – has been truly inspirational at eXp Realty. That is my eXperience 🙂

  4. I am a new agent and lined up three interviews with KW, Exp, and a small brokerage. Exp broker sent me a message with a video to review before the interview and it sounded like an MLM pitch. It stank of Herbalife and LuLaRoe. What you said highly resonated with me because I am not the person that puts money above everything and I most definitely do not want recruiting to become my primary goal. Thank you for your input.

  5. Ricky, at the end of the day, you have to be happy where you're at in life. I believe that you are successful, no matter WHAT Real Estate company is backing you up. As usual. Thank you for being open, honest, and transparent in your feelings about this opportunity. Like you said, it's not for everyone, but it's a very interesting business model. Definitely something to consider. Make it a fantabulous day!!!!

  6. Hi Ricky and thanks a lot for your comments on EXP and why you didn't make the chage. I love the thought you put into it. I did the same kind of research when I made the move to Fathom Realty about 4 years ago. I'd been with KW for a long time and really enjoyed the training and the technology, but like you I knew I was the brand… not the company, because I'd been successful at Coldwell and Re/Max before KW. When Fathom came to town offering everything I had at KW for a fraction of the cost, it didn't take me long to make the move and now I'm totally happen to spend the remainder of my career here. Thanks so much for your Free Coaching. I'll be using a lot of it to build and expand my business.

  7. I am going to make an observation that as much as your desire to grow your free coaching following is admirable, you are never going to grow as much as you could if you are coming from a place of fear. You are worried about a small chance that it might not work? Life is not without risks my friend. You are leaving a huge amount of opportunity on the table. You say you don't want to trade your happiness for money. It isn't just money. It's resources, it's time. With more money you have all of that to build your coaching reach. This is a huge missed opportunity for you. It's called opportunity costs. Best of luck.

  8. I am considering eXp and Berkshire Hathaway . The first office I worked at didn't provide much training and I made a few mistakes which led to me getting let go. The owner/designated broker never had time to go over contracts with me and understand what the hell was going on. For my next firm I am trying to pay minimal monthly fees and get a great mentor. Leadership for me is huge in what I look for in a mentor.

  9. I appreciate your time and opinion. I do find it interesting how many agents that gave any replies here are all with EXP. Maybe because we are growing at a massive rate – 16,000 strong and publicly traded on the New York stock exchange. Love EXP!

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