Estate Agents Tip: Does Direct Mail Work for Real Estate Agents
Maybe the real question isn’t “does it work?” but “How should it work?”
Direct mail is simply a communication tool. If you’re trying to sell from your postcard without relationship or relevancy, then it won’t work.
Rather, think of direct mail as a way to add value to the people you’re mailing to. And then from there, invite them to even more value you’ve created for them on your website (or other places) and let the relationship build.
Bottom line: use direct mail as a relationship builder by making your mailer relevant and helpful. And don’t expect to get a lot of “come list me” calls from your mailers. That’s so 1980’s
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