Business Tips: Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

Business Tip: Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online



In this webinar 1&1 Internet’s Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business.

Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business.

In this presentation we will cover:

Basic overview of search engine marketing
How to use pay-per-click marketing to drive more traffic to your website
Best practices to help increase your return on investment
Tips for writing good ad copy

Download the slides from SlideShare:

* Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on

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21 thoughts on “Business Tips: Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

  1. Searching for techniques to generate income online. Let me inform you a formula there is a site where there are plenty of working methods. Simply type: "TheMakeMoneyOnlinePro" in google.

  2. I share your view. I also want to mention that I am a full-time marketer on youtube,and i utilize youtube for traffic and I think this particular video is very informative! you can go to my channel and find out more about how i operate to benefit my business (how to get more traffic, increase income, views on your videos etc…). take care!

  3. Great explanation. Below is the summary of my understanding about SEM. Can anyone tell me if this is right? Thanks guys..

    "Search Engine Marketing (SEM) is a form of internet marketing that brings traffic and visibility to your website from search engines such as Google, Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO  is a process of gaining traffic from free or organic listing on search engines and SEA is a process of gaining traffic by purchasing ads on search engines, it also referred to as pay-per-click (PPC) marketing (such as Google Adwords)."

  4. Thank you for your kind words! We're glad to hear that you enjoyed our video. We appreciate your insight and recommendation for new SEO trends this year. Focusing on topics like content marketing and user experience are great suggestions for beginners looking for more information! – Christine for 1&1

  5. Hi, Thanks for your comment! You're absolutely right, it is important to note that duplicating content could be considered copyright infringement and should be avoided for many more reasons than discussed in this video. – Christine for 1&1

  6. One thing that is mentioned in this video is about how to avoid duplicate content by not copying and pasting content that one may find on another website. This is not only an important method to avoiding duplicate content, it can also avoid some legal ramifications such as copyright infringement.

  7. Great video! Your videos are clear and actionable! I'm sure this will help beginners get a better understanding about SEO. I'd like to add that SEOs trending this 2013 is going even deeper with their goals in focusing on content marketing and user experience. So if you're a beginner wanting to learn more about it, I suggest that you focus on these two.

  8. I'm only paying $1.99 a month for hosting. Before I found these guys i was using hostbig, and they are complete garbage. Check them out, it's only $2 bucks a month!!! goo.glaHrRd

  9. My recent experience has been seeing a drop in rankings of my authoritative sites that I have knowledge in and value to offer. But for my little niche sites that I know nothing about I'm seeing consistant and even higehr rankings. Google is not doing well lately.

  10. I would love to do seo marketing to get more traffic and customers. But i need to get listed first. Still waiting.. My 10 weeks is around the middle of june. I submitted another site to google yesterday, and i did articles and submitted it last week.

  11. I'm sorry, I don't have details about how long it took. But, as I mentioned on your other post, the time to reach a top spot is dependent on many factors. I suggest checking out SEO Moz's beginners guide to seo: seomoz. org/ beginners-guide-to-seo

  12. The search algorithms are very complex and SEO is a continuous process. Your site probably is listed by the search engines, but not in the first pages – it also depends on what term you are searching for. There are millions of websites and many fighting to use the same search terms. You need to optimize your site so the search engines know that your site is a better fit than the others for a specific term. This takes time and considerable effort. – Christine

  13. everything i did was correct. i even submitted a site map to google. then they emailed me wanting me to join adwords with im not interested in. But the spiders did crawl my site. i'm not gon do the SEO if i don't see my site because it wouldn't make since to purchase it.

  14. My meta tags were scrapped by google. my site is a perfect match it's just time consuming. Google need to hurry up to list my site because by my site not showing up this doesn't look good on 1and1.com

  15. Hello, Unfortunately, there is no easy answer. If your site does not appear in search it is because the search engine does not identify your site as a good match for the search term you are using. Web hosts (1&1 included) do not have any effect on placement on search engines. You might be interested to check out seomoz (dot) org for more information on SEO and how to increase the visibility of your site. Best of luck with your site and SEO efforts! – Christine

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