Business Tips: How to Redesign a Website Without Losing SEO

Business Tip: How to Redesign a Website Without Losing SEO



So, you’ve decided it’s time to upgrade your website. Done your research yet? → What about calculating your website’s cost?→ The only issue is you’re concerned a new site will destroy the credible SEO you’ve spent months, even years garnering for your current site. Fear not! Nuanced Media is here to help with a handy guide to ensure your website redesign doesn’t negatively affect your SEO.

AUDIT YOUR WEBSITE:
A website audit is a comprehensive view of webpages on your site with multiple data points indicating traffic, performance, and much more. There are dozens of tasks you can accomplish with the data pulled from a website audit, but, for the sake of a website redesign, let’s focus on these three things:
Pages that carry the most traffic and their exact URLs.
Pages that are rich with backlinks.
Assessing the main content categories and their layout on the website.

DO YOUR RESEARCH:
Comprehensive research regarding your website and how it is viewed by users and Google will give you a better understanding of what must be addressed to ensure you don’t lose SEO. Here are some things to consider:
What is your current domain ranking?
What keywords does your website rank for?
What are potential keywords you can rank for in the future?

MAKE A PLAN:
With the information you have cultivated from your website audit and domain and keyword research, it’s time to create a plan. These materials will ensure you are on the most efficient path to SEO health during your website redesign. Here are some things to consider when making your plan:
Which keyword topics do you wish to rank for?
Which pages will own these specific topics?

DURING THE REDESIGN AND LAUNCH:
When you have finally hit the button and launched your new site, it is important to go through these checks as a means of repairing any damage that might’ve been done to your SEO. This includes a comprehensive analysis of:
404 errors found by Google.
The implementation of 301 redirects.
A site speed check.
Broken links found on the website.

There’s a lot that goes into redesigning a website. When that site is finally live the last thing you want is to start from scratch on is your SEO. Following these steps will help ease the pain of potential SEO loss and could even eliminate such a loss altogether.

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REDESIGNING YOUR WEBSITE?

Don’t redesign your website blindly! Understand the differences between a DIY, Freelancer, and Agency:

Website Redesign Cost! →

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HOW MUCH WILL YOUR WEBSITE REDESIGN COST?

Website Design Cost Calculator →

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